Google Ads (Adwords) are a great way to get your business, online store or service the attention it deserves. With Google Ads you can maximize your sales and establish your business successfully.
Google Ads is the name of Google’s advertising program, with which online ads can be created to attract users to your product or service at the right moment. With Google Ads you can maximize your sales and establish your business successfully. Through the various settings options can be clearly defined where and with what budget ads are delivered. Through a conversion tracking (success measurement) can be tracked at any time how successful the various ads are delivered.
You already have a Google Ads account or have tested a campaign? I will be happy to analyze & optimize them or create a completely new Google Ads account or campaign for you. No matter if search or shopping campaign.
Google Ads Setup
- Setup of the Google Ads account
- Definition of campaign details (budget, target, etc.)
- Keyword research and analysis
- Selection of relevant keywords
- Creation of ad texts
- Creation of ads
- Defining a campaign structure
- Creation of ad extensions
- Setting up the campaign settings
- Determining the targeting of the ads
- Implementing keywords
- Setting up conversion tracking
- Creation of a Google Shopping campaign
- Connection to the Google Merchant Center
Optimization of an existing Campaign
- Target definition
- Analysis of the ACTUAL state
- Keyword research and analysis
- Checking the ad targeting
- Review of campaign settings
- Optimization of all existing settings
- Creation or optimization of ads
- Creation of ad extensions
- Verification of correct conversion tracking
- Optional: written documentation of a potential analysis with optimization suggestions
Ongoing Campaign Management
- Campaign management
- Performance control of ads
- Regular budget optimizations
- Conversion optimizations for maximum efficiency
- Adjustment of click prices
- Optimization of ads for maximum quality factor and low click costs
- Optimization of campaign settings and ad playout (e.g. for devices, times, target groups)
- A/B split testing of ads
- Optimization of bidding strategies
- Optional: Monthly reporting on the success of the campaigns with the most important KPIs such as visibility, costs, performance values depending on the objective of the campaigns
Do not hesitate to contact me for a free initial consultation as well as a quote for your individual request.
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